• Reciclaje de  los hábitos y costumbres del personal, las técnicas de servicio,  técnicas de venta, impulsar las ventas consultivas, crear un warmarketing para aumentar las ventas, diseñar menús con alma, en resumen fidelizar el cliente.
  • Habilidades para empatizar y comunicar con los clientes
  • No hay que realizar una venta, hay que conseguir un cliente satisfecho
  • No hay que vender apariencias, hay que vender pasión, amor por el trabajo, y transmitir  el  Factor +.
  • Hay que trabajar siempre con los consejos de ORO. En  los primeros 10/15 segundos se  puede captar o perder un cliente para siempre, hay que  aprender técnicas de  trato personalizado


¿Quién es nuestro cliente?

  • Sus gustos y preferencias
  • La imagen de la empresa y el estilo

1.La acogida

2.Las actitudes del equipo

3.El contacto

  • Contacto visual: maestría del aspecto exterior
  • El contacto auditivo: seguro de sí mismo
  • El contacto gestual

4.El perfil de la acogida

  • Una palabra mágica
  • Dos palabras claves
  • Tres palabras maestras

5.Las reglas de Oro

6.A cada cliente un trato especial

  1. 7. cosas que molestan al cliente

8.La despedida

  • ¿Está nuestro cliente contento?
  • ¿El decálogo del buen profesional?

9.Tratamiento de las reclamaciones

  • Naturaleza de las reclamaciones

Cómo vender más y mejor

1.Principios básicos de la venta

  • ¿Qué es el Factor + ?
  • ¿Qué vendemos?

2.El profesional y la venta

3.Etapas de la venta

4.Consejos de oro para éxito


Fabio Morisi, Asesor Técnico Gastronómico Internacional.

Comenzó su carrera profesional en la cocina de la Escuela de Hostelería de “Castrocaro Terme” entre cocineros de renombre de los ochentas como: Moras Claudio, el maestro Amati Salvatore , Giorgio Saporetti.Se traslado a Miami para aprender a elaborar comida para 1900 personas entre Puerto Rico, Bermudas, y Virgen Island.


En Suiza, aquí entra de Jefe de partida en “El Rialto” de Gstaad, aprendiendo de la mano de Stephan Ungher, y Francesco Naredi, que le da lecciones de técnica de venta, además de galanteo culinario. Viaja a Lugano “Al Santabbondio” (una estrella Michelin) a las ordenes de Martin Dalsass, otro grande de Suiza, aprende la cocina de mercado y sus sabores genuinos.

Viaja a España para hacerse de la mano de Pedro Larumbe (Cabo Mayor). A partir de Mayo del 1990 empieza su andadura de jefe de cocina en “la Trovata” con Francisco Patón de director de sala. En mayo del 1992 sustituye a Pedro Subijana en los fogones del “Teatriz” (Madrid). Aquí se forma y continua el desarrollo de su carrera profesional durante cinco años enseñando y aprendiendo de maestros españoles como: Antonio Machado, Hilario Arbelaiz, Francisco Duran, Mikel Santamaría, que le aportan conocimiento de la cocina clásica y nueva Española.

Desembarca en el 1997 al “Don Govanni “ del Grupo Lezama donde durante tres años desarrolla la nueva cocina italiana para los clientes mas exigentes de la plaza Oriente, además como clientela habitual: Los Tres Tenores, Alfredo Kraus, Antonio Machado, Ramón Vargas, Mirella Freni, Renato Bruson, Álvarez, Juan Diego Flórez (mi preferido) y el maestros de todos, el inmenso Pavarotti.

Desde el año dos mil es asesor técnico gastronómico para empresarios del sector hotelero, y actualmente socio fundador de la consultoría “Studio e Passione”.

Descargue presentación del curso ATT CLIENTE HOSTELERIA_F.Morisi

Solicite presupuesto sin compromiso en el teléfono 91 616 24 64 o

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